AASE Online General Assembly and Conference

AASE members met online on 24 September 2020 for the annual General Assembly of the association as well as to discuss the impact of the Coronavirus pandemic on education and how AASE members adapted their lectures to this sudden and exeptionnal situation.

During the General Assembly, AASE members took leave of Liisa Kairisto-Mertanen, who passed away in early August. She has been member of AASE since 2014 and member of the AASE Advisory Board since May 2019. Prof. Dr. Kati Lang from Hochschule Düsseldorf was elected new Vice-President Strategy & Development. She succeeds Prof. Dr. Ing. Ludger Schneider-Störmann, who puts an end to leading functions in AASE after nearly 7 years as president or vice-president.

AASE members now represent 14 European higher education institutions active in teaching high professional Sales Engineers. Results from an members' survey and three case presentations highlighted that challenges due to the lock-down of institutions have been mastered as well for sales, marketing and management topics as for engineering lectures. Online evaluation remains difficult, but especially international placements, when they are mandatory, are a huge challenge for students and institutions.

As real business gets more and more online too, these new forms of teaching also have an added value for students, and blended teaching with online and physical parts will become the new standard.